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Talk That Yields Profits

Maria Elena Duron

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Top Stories by Maria Elena Duron

New Media on Ulitzer In West Texas, we have wind gust that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for  tacos!  Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local chapter of the American Advertising Federation.  They are so well known for their Taco Tuesdays that when he throws out the statement, “It’s Tuesday” on their Facebook pages hundreds of responses come in immediately with fans chiming in that it’s “Taco Tuesday”. His topic focused on social media – does it really work for business? Engaging and entertaining, Kent shared how Rosa’s has capitalized with brand advocates and a loyal customer base that were fast becoming active evangelists for their brand.  He outlined some best s practices for their brand from “Rosa’s Point of View”... (more)

Positive Word of Mouth and Your Brand - Part 1

This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become "world of mouth" and recommendations truly craft your online and offline persona and make all the difference between positive or negative word of mouth about you, your service, or your business. I was giving a seminar on the "18 People You Need To Connect with on Earth" which really focuses on crafting a strong social capital portfolio when one of the participants came up to me in tears during the first break.  ... (more)

Auld Aquaintances Forgotten and Never Brought to Mind?

This week we celebrated the end of 2009 and welcomed in a new decade.  From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”.  Somewhere in the activities you were bound to hear the song “Auld Lang Syne”.  It’s an old Scottish poem meaning “times gone by”.  So, should be forget acquaintances from times gone by?  Not if we hope to be successful in the new decade. Extracting your brand is important.  Expressing it in a way that is authentic to your personal strengths is vital.  Yet, without cultivating and ... (more)

Positive Word of Mouth and Your Brand - Part 2

This is part two of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value.  It makes all the difference between positive or negative word of mouth about you, your service, or your business. I hope you were able to connect with your personal fan club and ask the questions posted in the first part of this process, Personal Brand and Word of Mouth – Part 1. It’s important that we research where we ... (more)

Conversation, Not Content, Is King

New Media Journal on Ulitzer Anyone who spends any time or resources online has heard the saying “content is king”.  That, though, is so Web 1.0. I've heard the arguments that content is king.  Yet, really, can we not get content anywhere?  Is it the content that we love or the personal style, delivery, and even packaging that bring it closer? Content may draw us closer yet conversation builds the relationships, draws us in, engages us and inspires us to share and advocate. And people will do things for friends and good contacts that they would never do for an entity. Watching t... (more)