Maria Elena Duron

Personal Branding on Ulitzer This is part five of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value.  It makes all the difference between positive or negative word of mouth about you, your service, or your business. We’ve been going through a process to extract, express and exude your personal brand. We’ve been doing this all with the focus on engaging that brand with others in a way that moves, touches and inspires others to action and speak positively on your behalf. If you’ve missed any part, be sure to go back over each respective part so that you’ll be sure to have a strong personal brand foundation to engage others with. Personal Brand and Word of Mouth, Part 1; Part 2... (more)

Start Being Visible and Valuable in One Minute

Personal Branding on Ulitzer Time is a scarcity.  We’re moving, receiving, listening, answering and engaging at speeds faster than ever before.  Have you ever watched a video longer than one minute and become impatient? Proof positive that we must accelerate to even participate! The Value of One Minute To realize The value of one minute: Ask a person Who has missed  the train, bus or plane. In less than one minute, we make a lasting first impression.  The AICI (Association of Image Consultants International) publishes that it happens in the first 7 to 15 seconds.  We make judgments ... (more)

Conversation, Not Content, Is King

New Media Journal on Ulitzer Anyone who spends any time or resources online has heard the saying “content is king”.  That, though, is so Web 1.0. I've heard the arguments that content is king.  Yet, really, can we not get content anywhere?  Is it the content that we love or the personal style, delivery, and even packaging that bring it closer? Content may draw us closer yet conversation builds the relationships, draws us in, engages us and inspires us to share and advocate. And people will do things for friends and good contacts that they would never do for an entity. Watching t... (more)

Auld Aquaintances Forgotten and Never Brought to Mind?

This week we celebrated the end of 2009 and welcomed in a new decade.  From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”.  Somewhere in the activities you were bound to hear the song “Auld Lang Syne”.  It’s an old Scottish poem meaning “times gone by”.  So, should be forget acquaintances from times gone by?  Not if we hope to be successful in the new decade. Extracting your brand is important.  Expressing it in a way that is authentic to your personal strengths is vital.  Yet, without cultivating and ... (more)

Does Social Media Really Work for Business?

New Media on Ulitzer In West Texas, we have wind gust that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for  tacos!  Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local chapter of the American Advertising Federation.  They are so well known for their Taco Tuesdays that when he throws out the statement, “It’s Tuesday” on their Facebook pages hundreds of responses come in immediately with fans chiming in that it’s “Taco Tuesday”. His topic focused on social me... (more)